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Notes on better social reporting
Practical guides for agency teams who report to clients every month.
Reporting1 Oct 2026· 5 min read
How to build a monthly social media report clients actually read
Most monthly reports are 60 slides of numbers. Here's a structure that leads with what changed, why, and what to do next.
Read articleAnalytics24 Sept 2026· 4 min read
Organic vs boosted: reading TikTok numbers honestly
When most of a brand's videos are promoted, total views stop telling you which content works. Here's how to read them.
Read articleAnalytics17 Sept 2026· 3 min read
Why your engagement rate doesn't match your analytics tool
Engagement rate can be calculated per follower, per view or per impression. They're all valid — just don't mix them in one report.
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